Whether you’re making a fudge brownie, green smoothie, or grilled steak, you can always add a hint of cannabis.
And maybe that’s why edibles are one of the most popular cannabis delivery methods.
Edibles are simple, covert, and fit right into our daily schedules.
Not to mention great for treating chronic conditions.
We at Green Relief are huge supporters of edibles as a medical delivery method. Which is why it’s so exciting that Baked Edibles Inc. is innovating the cannabis edibles industry.
We sat down with Brandon Wright, CEO of Baked Edibles, to discuss the future of edible cannabis products.
Brandon Wright: So we began in Victoria about two and a half years ago, as soon as the Smith case was won in the Supreme Court. There’d been a bakery in Victoria for about 20 years under the Victoria Compassion. The Victoria Cannabis Buyers Club is one of the oldest compassion clubs in the country and they’ve been supplying edibles to patients for many, many years. One of the bakers was arrested and that case was taken to the Supreme Court over the course of six years. As soon as it was won, my partners and I decided that this is the time to turn it into a crucial enterprise and realized that edibles were going to be a thing of the future and so was cannabis legislation. So, we immediately took the staff that was in that bakery and installed them in a commercial facility and told everyone, “hey, we’re here, this is what we’re doing and we’re proud to be doing it.” We’ve been making consistent and effectively dosed edibles ever since.
Green Relief: I think when we say “effectively dosed” that’s a really important factor with edibles, especially with people trying out edibles for the first time. What could be some advice you’d have from a dosage perspective, whether people purchasing edibles from a website like yours or looking to make their own at home?
BW: There’s a couple recommendations for sure. One of the biggest issues with edibles in the past is the big question mark: there’s an edible sitting in front of you and you don’t know what’s in it. That’s kind of one of the questions we wanted to avoid from the very beginning. We started by making sure that everything we had was tested by Health Canada labs and that all the products we had were accurately labeled with potency and dosage. Until the new legislation passes and then licenses for edibles are given, it’s still going to be a world of gray-market edibles out there. So if you’re out there purchasing edibles, I’d recommend first of all buying edibles from companies that you trust and who are very clearly testing and care about the dosage of the patients. One of the big issues as well, again, is that when they take those edibles and they don’t know what’s in them, the experiences are wildly different. Depending on what’s labeled on the package, it could be labeled with 30 milligrams and it could contain as little as five, it could contain as much as 50. Another big problem is that some people are labeling edibles with 100 milligrams or 200 milligrams but in fact, the chemistry is wrong in it or their labs aren’t correct. The actual edibles themselves only contain a very low dosage. They contain 10 or 15 or 30 milligrams when their label is much higher.
BW: So, someone tries that, tries a 100 milligram edible and then thinks that their potency, their tolerance is that high. Then when they go take one of my edibles – it actually contains truly 100 milligrams in it – they get wildly blown out to space because their ratio is off. It would be like someone handing you a vodka and telling you it’s beer. Then the next time you go to order a vodka, you know what I’m saying? It’s wildly off. What we’re trying to do is really raise the perception and the trust in edibles brands. We’re trying to raise the trust in dosages. I would recommend for everyone who’s just trying edibles for the first time, first of all start low and go slow. You’ll hear this everywhere but start with five milligrams, maybe ten. Nothing else. See how that affects you.
BW: This is truly a science experiment that you’re embarking on. You have to understand how that effects you. Just like the first time you had a glass of wine, you didn’t have 15 glasses of wine, you had one. You saw how that affected you. And you added to that and you built on that. So I definitely recommend for anyone out there who wants to try edibles and see how they work, either medicinally or recreationally, start low and then expand. You have the rest of your life to try the rest of the edibles but I promise you if you start low and go slow, you’ll have a good experience and a good time and you’ll never have problems.
GR: Speaking of the effects of edibles, especially for first timers or people that haven’t really dabbled too much with a metered dose or a specific dose from edibles. In terms of the effects coming on later, especially coming from inhalation methods that are more sudden – and I see you smiling already – what can you can lend in terms of some feedback on that front, in terms of what to expect?
BW: Absolutely. This is one of the fun ones because everyone knows someone who has a story that starts like this: “Oh, I had edibles once. I had a cookie and then it wasn’t really doing anything so I had another cookie.” You can probably guess how the rest of the story goes after that. Realistically, that’s the story that absolutely everyone has and it’s because it’s so common. I don’t understand why people still have that story. It’s one of those things where: take an edible, wait for it to affect you, then keep waiting for it to affect you, and if it still hasn’t at that point, then try something. The point is that edibles definitely take a lot longer than smoked or vaporized products to affect you. They have to go through your GI tract. They have to be dissolved, broken down. They enter your bloodstream a different way and the effect you get is also quite different. It’s much more of a stable, slow onset that lasts for quite a bit longer, whereas, the smoke to inhaled product basically hits you right away – you feel it instantly.
BW: Edibles are very dependent on not just someone’s own metabolism and their own digestive efficiency, they’re also dependent on what the stomach’s contents were, how someone is feeling during the day. Even the foods we eat are already affected by the mood and the stress you’re under, the physiological issues that you have on a regular basis. There are many people out there who don’t have digestive tracts that are functioning at complete efficiency. Maybe some vegans out there have a wonderful system but, for the rest of us who are eating average diets, it can be very slow to truly absorb all the cannabis that is in an edible. It definitely takes at least half an hour and often can take up to an hour and a half for the full effects to set in.
BW: What most people feel is that a half hour goes by and they might feel something a little bit tingly and they think, “oh, this is pretty weak, I better take another edible.” What they don’t realize is that, just like a cookie and sugar breaking down, or just like any nutrients in any food, it takes a while for that to really break down and be absorbed. It has to go through your intestines, not just your stomach. That process takes quite a while. The true, full onset of edibles comes up nice and slowly and over the course of at least an hour. An hour to an hour and a half is generally when the full effects are felt. I’d recommend for anyone, that’s at least the amount of time you want to wait (an hour to an hour and a half) before trying another edible if you want to be truly safe.
GR: Maybe this is a little off the program but it’s almost a little bit better of an experience almost, or a longer experience. Not that you’re looking for bang for your buck but you could make a night out of it or have a longer, extended release out of it.
BW: Absolutely. In fact, that’s one of the reasons I like it for sure. It’s kind of a great way to start the night, it’s also a great way to end the night. It’s such a stable version of cannabis. Unlike the smoked or vaporized products where the high comes on quickly and drops off quickly, edibles are definitely a continuous experience. It’s a great social activity to kind of start and build up as you’re eating or drinking or doing something with edibles or with edible cannabis. It can be an enjoyable experience over a much longer period of time. It’s also incredibly good for medical use because of how long the onset is. For patients who are really looking for good pain relief or good sleep aids because of how long it stays in your system at such a consistent level. It’s an excellent tool for medical relief in many ways.
GR: I would agree with you, being a medical cannabis licensed producer, I would agree with you. That being said, do you find that there’s still a bit of a stigma with edibles? Obviously, you sell baked goods, but are you still fighting people thinking it’s only that, only for use in a recreational setting?
BW: Yes and no. What we found is that medical users are generally the ones who are also trying to do some real research. The general perception of the public might be that edibles are just a drug-infused cookie. For anyone that takes more than one second to take an actual look into this industry, they start to see the many options there are. They look at the smokable products, they look at the vapable products, and they realize that even those extend to many different forms. The same is true of edibles and as soon as someone takes one look at us, they understand that we have so many different options for products. It isn’t just your average cookie being baked in a home toaster. We’re producing these in a commercial facility. We’re producing them on mass. There are so many different options for edible consumption and there will be so many options. One of the things I’m really looking forward to in a regulated environment is figuring what’s going to be allowed in that regulated environment and the number and different types of products that will be seen after this. We already see it in the states with the number of different products that come out. There’s everything from chocolate bars to mints to gummies and candies to vegan protein balls. I’m excited, definitely, to see what the future of edible cannabis looks like.
GR: Speaking of the different options that you were mentioning, what have you found has been popular over your experience with your customers? What are some of the options your company sells and also what are people buying, what’s popular?
BW: Low-dose options are definitely very popular. Specifically, because there’s a lot of newcomers to this industry. I think it’s going to remain that way for a long time. Even though I’m a long-time consumer, I’m still a low-dose consumer. I find that those are definitely some of the most popular. On the other hand, there’s definitely a lot of high dose products that are also quite popular specifically because of the core of people who have been involved in this industry for a long time or who’ve built up a very high tolerance. We see a definite disparity between high dose and low dose but we think there’s definitely a lot of room for both. I also think that’s going to be the future. When it comes to consistency and dosability, it’s very important to be able to trace exactly what dosage is in the piece you’re eating.
BW: I believe that regulations will come through to limit the dosage in each piece. So for example, we produce chocolate bars and each square of the chocolate bar has ten milligrams. Some have five and some have 15, but either way, each square is very consistent among the entire chocolate bar. I believe that’s the future of the way it’s going to be because people want to know exactly what the dosage is so that they can control their dosage as they’re taking it. Low dose products, especially, are very easy to stack and enjoy and add. I’m really looking forward to a lot of products that come out, especially on the healthy side of things that contain a little bit less sugar. Historically, a lot of the products have definitely contained a lot of sugar because that’s typical. It’s been pot brownies or pot cookies. Suddenly, we’re expanding into so many brave new worlds of options.
GR: Listen, Brandon, I appreciate you taking the time and being here. For everybody watching at home, listening as well, where do they go to learn more about you and your company?
BW: You can go online to our website, bakededibles.ca. We are definitely, right now, a company that sells and wholesales only to dispensaries because of the situation with the regulation. At the same time, Health Canada is coming out with a food production license of some sort for edibles and we’re going to be the first ones to have it. So they can look for us as soon as they can.
GR: Awesome. Well, thanks Brandon.
BW: My pleasure.